What is said
Voice-over and dialogue are transcribed, then analysed sentence by sentence. A phrase such as environmentally friendly or zero impact is flagged even when it appears nowhere on screen.
Use case
Analyse a video ad before it airs
An advertising film says one thing, shows another and writes a third at the bottom of the screen. Alios takes all three: the soundtrack is transcribed, on-screen text is captured, the images are described. Every environmental claim is then checked against the applicable rules.
What is captured
The three layers of a film
A video escapes review because nobody reads it. It gets watched, and the claim is gone in two seconds.
What is written
Titles, on-screen text, logos and legal mentions are captured, including when they pass too quickly to be read. A qualifier shown for a quarter of a second does not fix the claim it is meant to soften.
What is shown
Forests, wind turbines, green tones and animals suggest an environmental benefit without a single word being spoken. The JEP judges the overall impression, not the text alone.
The reference framework
What the verdict rests on
- The JEP advertising code for Belgium, and the ARPP sustainable development recommendation for France✓
- The ADEME guide on environmental claims, which sets out what a statement must be able to prove✓
- Directive (EU) 2024/825, applicable on 27 September 2026, on general claims and self-certified labels✓