“The new city car that loves nature.”
Belgium's anti-greenwashing leader
Decode and avoid greenwashing in your communications
Alios, our AI tool, analyzes your ads against the JEP and ARPP rules and the EU directive. Built on our national studies with JCDecaux and RMB.
+20 000 ads analyzed since 2023
+50 clients supported
2 national studies published
Our core services
The committed players must become the norm
From automated analysis of your communications to training your teams: everything you need to communicate right.
Alios, the anti-greenwashing AI tool
Upload an ad (video, audio, image, PDF or text): Alios flags the risks rule by rule and suggests concrete improvements.
Discover the toolParticipatory fresks
The Climate Fresk and the Greenwashing Fresk: 3-hour collaborative workshops to understand the stakes as a team and leave with concrete reflexes.
Discover the fresksGreenwashing trainings
Tailor-made workshops: forms of greenwashing, ethics and legislation, with a practical case from your sector, to train your marketing, communication and CSR teams.
Discover the trainings« We try to build communication and advertising that are consistent with the ecological transition. »
Greenlight study
Our national study on greenwashing in Belgium
Second edition of our national study, run with RMB and JCDecaux: 13,368 TV, radio and out-of-home ads analyzed across Belgium in 2024.
13 368
TV, radio and out-of-home ads analyzed in 2024
7,8%
of ads make an environmental claim
They trust us
Climate Fresk
Three hours to understand the climate and act
The Climate Fresk brings your teams together around a collaborative card game. In three hours, everyone maps the cause-and-effect links of climate disruption, then leaves with concrete avenues for action. A playful workshop we run inside your organization.
« You come out with a clear picture and a real urge to act, together. »
Organize a fresk
Blog
The news of responsible marketing
Ready to communicate right ?
Try Alios free with 20 analyses included, or let's talk about your responsible-communication challenges.