.avif)
We are convinced that communication has a role to play in the ecological and social transition. Impact, transparency and sincerity must become the key words.
This is why we have built, with Secondfloor, an offer to create communication campaigns that are more responsible, for committed actors. From design to distribution.
%20(1)%20(1).avif)
Some examples of actions taken*
Tell new stories in line with the transition
Avoid all types of greenwashing
Shorter spots that consume less energy
Production taking into account the carbon impact
A choice of advertising channels that emit less CO2
*Various measures have been put in place to achieve these objectives: selection of advertisers on the basis of a charter and a committee for the most complex cases, carbon calculation of the various actions envisaged and choice according to the most economical (and effective), STEPS methodology to avoid greenwashing or any other washing and checklist for each stage taking into account all the ecological and social impacts to be mitigated.
.png)
Our mission is simple: guide businesses in creating digital campaigns that contribute to the advent of more responsible communication, from strategy and creative developments to media planning and buying.
We remain humble in the face of these challenges, aware that advertising will never completely escape consumerism, but we are doing everything we can to have a more sustainable approach and use our profession to participate in change.