New narratives
Telling stories aligned with the ecological and social transition, rather than recycling traditional advertising narratives.
Secondfloor × GiveActions
More responsible campaigns, from concept to distribution
We are convinced that communication has a role to play in the ecological and social transition. Impact, transparency and sincerity must become its watchwords. That is why we built, together with Secondfloor, an offering to create more responsible communication campaigns, for committed players.
Our approach
Combining impact and responsibility
A few examples of measures taken on each of our campaigns.
Zero greenwashing
Avoiding any form of greenwashing thanks to our STEPS methodology and a systematic review of every message.
Leaner formats
Shorter spots, hence less energy-hungry, and a production that factors in the carbon impact.
Thoughtful distribution
A choice of advertising channels that emit less CO₂, without ever sacrificing the campaign’s effectiveness.
Various measures are put in place to reach these goals: selecting advertisers based on a charter and a committee for the most complex cases, carbon calculation of the considered actions and choosing the most frugal (and effective) ones, the STEPS methodology to avoid greenwashing or any other washing, and a checklist at each step accounting for all the ecological and social impacts to mitigate.
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Our mission
Our mission is simple: to guide companies in creating digital campaigns that contribute to more responsible communication, from strategy and creative development to media planning and buying. We stay humble in the face of these challenges, aware that advertising will never fully escape consumerism, but we do everything we can to take a more sustainable approach and use our craft to take part in change.
« We reject traditional narratives and craft messages built on values such as inclusion, sustainability and solidarity. »
