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The story of more responsible marketing
2 cas de bonnes pratiques en termes de communication écologique : allégations environnementales spécifiques et page RSE.
On lance un outil AI anti-greenwashing, définition et explications
How do you file a complaint against a greenwashing ad?
3 concrete examples of greenwashing in advertising campaigns
5 actions à mettre en place pour réduire l’empreinte carbone de vos campagnes marketing
Blue Speaker: More Listening for More Responsible Brands on Belgian Webradios!
The 5 major changes of the new European Green Claims Directive on the communication of any organization
The end of advertising in Brussels? The opinion of a committed marketing agency.
Europe is finally tackling greenwashing
The results of the GiveActions ethics committee/May 2022
Why do we need to select brands that advertise today?
A complaint against Lufthansa's advertising was deemed well-founded by the advertising ethics jury.
Have you seen an ad that greenwashes?
What is positive advertising?
8 tips for communicating your carbon strategy without greenwashing
Even committed brands can fall into the greenwashing trap
What is the Advertising Ethics Board (JEP) and why is it important in the fight against greenwashing?
2 committed brands that will make you have a crazy vacation, without exploding your carbon footprint
5 classic mistakes when launching an advertising campaign as a committed brand.
Story: How a simple greenwashing complaint ends on France 2
5 news that positively shook up the advertising world in 2022
The ethics committee has delivered its verdict!
Can we really link advertising and ecological transition?
[Results] Fairphone's positive campaign.
Results of NewB's positive advertising campaigns
France prohibits advertising on fossil fuels. But what is it really about?
The results of the GiveActions ethics committee/June 2022
Fairphone launches a positive advertising campaign in collaboration with Proximus
The 6 main elements of greenwashing in communication
An advertisement on the IPCC report in the Paris subway.
A FIAT ad condemned in Belgium for using the ecological argument incorrectly
France will regulate the use of the term “carbon neutrality” in advertising as early as 2023
Here's why this Lufthansa video is greenwashing
Decathlon launches a positive advertising campaign
Transavia's advertising, which is contrary to sustainable development, has been condemned in France.
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An occasional newsletter on greenwashing, regulation and responsible communication.