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On lance un outil AI anti-greenwashing, définition et explications
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On lance un outil AI anti-greenwashing, définition et explications

Découvrez notre nouveau projet d'outil anti-greenwashing, ses raisons et son fonctionnement.

Découvrez tous nos articles

How do you file a complaint against a greenwashing ad?
3 concrete examples of greenwashing in advertising campaigns
Blue Speaker: More Listening for More Responsible Brands on Belgian Webradios!

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Find Once a month advertising news in the context of the ecological transition, as well as anti-greenwashing tips and the news of GiveActions.

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What is positive advertising?
The results of the GiveActions ethics committee/May 2022
Have you seen an ad that greenwashes?
Decathlon launches a positive advertising campaign
Transavia's advertising, which is contrary to sustainable development, has been condemned in France.
Results of NewB's positive advertising campaigns
A FIAT ad condemned in Belgium for using the ecological argument incorrectly
Here's why this Lufthansa video is greenwashing
France will regulate the use of the term “carbon neutrality” in advertising as early as 2023
The 6 main elements of greenwashing in communication
An advertisement on the IPCC report in the Paris subway.
The results of the GiveActions ethics committee/June 2022
Fairphone launches a positive advertising campaign in collaboration with Proximus
France prohibits advertising on fossil fuels. But what is it really about?
A complaint against Lufthansa's advertising was deemed well-founded by the advertising ethics jury.
[Results] Fairphone's positive campaign.
Can we really link advertising and ecological transition?
Even committed brands can fall into the greenwashing trap
The ethics committee has delivered its verdict!
5 news that positively shook up the advertising world in 2022
Story: How a simple greenwashing complaint ends on France 2
5 classic mistakes when launching an advertising campaign as a committed brand.
2 committed brands that will make you have a crazy vacation, without exploding your carbon footprint
What is the Advertising Ethics Board (JEP) and why is it important in the fight against greenwashing?
8 tips for communicating your carbon strategy without greenwashing
The 5 major changes of the new European Green Claims Directive on the communication of any organization