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Comment porter plainte contre une publicité qui fait du greenwashing?
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Comment porter plainte contre une publicité qui fait du greenwashing?

Peu de personnes sont au courant, mais chacun d’entre nous peut décider de déposer plainte contre une publicité (ou toute forme de communication - réseaux sociaux, télé, radio,...) auprès d’un jury de déontologie publicitaire. C’est simple et très rapide.

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3 concrete examples of greenwashing in advertising campaigns
Blue Speaker: More Listening for More Responsible Brands on Belgian Webradios!
The end of advertising in Brussels? The opinion of a committed marketing agency.

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Find Once a month advertising news in the context of the ecological transition, as well as anti-greenwashing tips and the news of GiveActions.

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The results of the GiveActions ethics committee/May 2022
Transavia's advertising, which is contrary to sustainable development, has been condemned in France.
Decathlon launches a positive advertising campaign
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France will regulate the use of the term “carbon neutrality” in advertising as early as 2023
Here's why this Lufthansa video is greenwashing
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An advertisement on the IPCC report in the Paris subway.
The 6 main elements of greenwashing in communication
The results of the GiveActions ethics committee/June 2022
Fairphone launches a positive advertising campaign in collaboration with Proximus
A complaint against Lufthansa's advertising was deemed well-founded by the advertising ethics jury.
France prohibits advertising on fossil fuels. But what is it really about?
[Results] Fairphone's positive campaign.
Can we really link advertising and ecological transition?
Even committed brands can fall into the greenwashing trap
The ethics committee has delivered its verdict!
5 news that positively shook up the advertising world in 2022
Story: How a simple greenwashing complaint ends on France 2
5 classic mistakes when launching an advertising campaign as a committed brand.
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What is the Advertising Ethics Board (JEP) and why is it important in the fight against greenwashing?
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The 5 major changes of the new European Green Claims Directive on the communication of any organization