Blog
The story of more responsible marketing
Greenwashing: Definition, Examples and Penalties
EmpCo directive: what becomes illegal on 27 September 2026
Green Claims Done Right: 2 Belgian Best Practice Cases
What Is Greenwashing? Our AI Tool Checks Green Claims
How do you file a complaint against a greenwashing ad?
Greenwashing examples: 3 cases from real ad campaigns
5 ways to cut the carbon footprint of your ad campaigns
Blue Speaker: More Listening for More Responsible Brands on Belgian Webradios!
The 5 major changes of the new European Green Claims Directive on the communication of any organization
The end of advertising in Brussels? The opinion of a committed marketing agency.
Europe is finally tackling greenwashing
The results of the GiveActions ethics committee/May 2022
Why do we need to select brands that advertise today?
Have you seen an ad that greenwashes?
Positive advertising: definition and real world impact
A complaint against Lufthansa's advertising was deemed well-founded by the advertising ethics jury.
8 tips for communicating your carbon strategy without greenwashing
Patagonia greenwashing: what the ruling actually says
What is the JEP? Belgium’s advertising ethics jury
2 committed brands that will make you have a crazy vacation, without exploding your carbon footprint
5 classic mistakes when launching an advertising campaign as a committed brand.
Story: How a simple greenwashing complaint ends on France 2
Advertising and climate: 5 turning points from the year 2022
The ethics committee has delivered its verdict!
Can we really link advertising and ecological transition?
[Results] Fairphone's positive campaign.
Results of NewB's positive advertising campaigns
France prohibits advertising on fossil fuels. But what is it really about?
The results of the GiveActions ethics committee/June 2022
Fairphone launches a positive advertising campaign in collaboration with Proximus
How to spot greenwashing: 6 signs in your communication
An advertisement on the IPCC report in the Paris subway.
A FIAT ad condemned in Belgium for using the ecological argument incorrectly
France will regulate the use of the term “carbon neutrality” in advertising as early as 2023
Here's why this Lufthansa video is greenwashing
Transavia's advertising, which is contrary to sustainable development, has been condemned in France.
Decathlon launches a positive advertising campaign
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An occasional newsletter on greenwashing, regulation and responsible communication.