The spoken claim
The spot is transcribed, then analysed sentence by sentence. Sweeping promises such as committed to the planet or carbon neutral are flagged, with the rule concerned and the level of risk.
Use case
Analyse a radio ad before it airs
On radio there is nothing to read. No legal line on screen, no link to a website, no small print. Everything sits in what is said, and what is said commits you. Alios transcribes the spot and analyses every sentence.
What is captured
What audio does not forgive
A listener cannot rewind. A qualifier they did not hear does not exist.
The rushed disclaimer
The restriction fired off at the end of the spot is captured for what it is. If the qualifier cannot be heard, it does not correct the promise before it.
The promise with no proof
In thirty seconds, nobody cites a source. The tool flags the claims that would require justification, and sets out what you would need to demonstrate if the JEP were asked to rule.
The reference framework
What the verdict rests on
- The JEP advertising code for Belgium, and the ARPP sustainable development recommendation for France✓
- The ADEME guide on environmental claims, which sets out what a statement must be able to prove✓
- Directive (EU) 2024/825, applicable on 27 September 2026, on general claims and self-certified labels✓