A leading player in the field of humanitarian action, the Belgian Red Cross is constantly fighting to alleviate human suffering and prevent humanitarian crises.
Give visibility to the 'duo legaces' offered by The Red Cross, which optimize the inheritance for tax purposes by offering a portion to the Red Cross.
Broadcast in always-on on certain affinity-based webradios for 3 full months.
Native format test in September. Native boost during the peak of the campaign.
Broadcast on radio (Nostalgie, Bel RTL, La Première, Vivacité) & TV (La Une) for 3 weeks during their peak.
THE MOST IMPORTANT
Based on strategic discussions with The Red Cross, we were able to identify the best channels to use and obtained preferential rates for their TV & Radio campaigns. For online channels, the results were beyond what was expected (+2.7% of impressions on web radios in particular). In addition to the reputation generated, the marketing team saw a significant increase in traffic on their website for bequests and a doubling of the number of calls during their peak.
*Data estimated using the CommToZero calculator. We show the carbon footprint of campaigns to raise awareness about the impact of advertising, and set up initiatives to reduce it.