Case study
The Belgian Red Cross × GiveActions
A 2023 campaign to raise awareness of duo legacies, maximum impact, minimum footprint.
Campaign objective
Raise awareness of duo legacies, a tax-optimized bequest mechanism benefiting the Red Cross.
Strategy deployed
Three months always-on on webradios, a boosted native format test in September, then three weeks of radio (Nostalgie, Bel RTL, La Première, VivaCité) and TV (La Une).
The results
What the campaign delivered
2,75M
impressions delivered
98,16%
completion rate
8,26K
clicks generated
×2
call volume during the peak
Preferential TV and radio rates, higher traffic on the legacy pages and doubled call volume during the campaign peak.
*Carbon impact estimated with the CommToZero calculator.