Ethical committee

How does it work?

1

Committee receives demands from companies to use positive advertising

2

We analyze the company and look for potential refused activities based on our charter

3

The committee examines the advertising campaign to make sure that the product/service has a positive impact

4

Time to vote! A majority (>50%) is needed to accept the advertising campaign

5

If the vote reach a majority, the company can use positive advertising for its campaign.

The procedure takes place in 5 main steps to determine if an advertising campaign can get the label. 

It was important to us to create an independent ethical committee to take informed and objective decisions.

The committee is made up of experts from various fields who analyze campaigns and companies. They debate in order to reach a verdict.

All of this is based on our ethical guidelines and goals of GiveActions, for maximum transparency and impact.

Who are the committee members?

In addition to the GiveActions team, experts from all sectors make up this committee. This is to ensure the most cross-sectional view possible. So there are experts from the academic sector, advertising, social economy, sustainable finance, etc.
Find all the members below.

Hugues Rey, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
Hugues Rey
Advertisements
CEO of Havas Média Belgique
Stéphanie Fellen, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
Stéphanie Fellen
Durability & Business
Founder of Smart2Circle & Business Impact
Catherine Janssen, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
Catherine Janssen
Marketing & Durability
Marketing teacher at ULB
François Scarnière, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
François Scarnière
Finance & Durability
Responsible of investments at Funds For Good
Elodie Dessy, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
Elodie Dessy
Durability & Social economy
Researcher in social economy and sustainability at HEC Liège
Fred Dorsimont, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
Fred Dorsimont
Marketing & Durability
Co-founder of Behaven and professor at EDHEC Business School
Jonas Moerman, membre du comité éthique de GiveActions | Publicité positive | Marketing responsable
Jonas Moerman
Consommation & Durability
Advisor about energies at Ecoconso
Discover the ethics charter that serves as the basis for the ethical committee.  You'll also find the committee's governance rules. For example, the GiveActions team has one vote on the committee. Just as much as each of the experts.
Discover our ethical charter